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MICE has unquestionably earned the tag of being ‘the fortune changer’ of national economies across the globe.


Meetings can be Formal or informal deliberative assembly of individuals called to debate certain issues and problems, and to take decisions.


Incentive travel has emerged as a popular means of rewarding the employees’ achievements and contributions, by several business houses especially multinational companies, Insurance Companies, Banks etc. One of the main reasons why corporate spend on this segment is that an executive travelling abroad, whether to attend a conference / exhibition or even on a holiday, is bound to strike business opportunities during the visit.


Conferences or conventions are generally described as multi-day events attended by at least a hundred delegates for the purpose of exchanging business information. The difference between meetings and conferences lies in, both, the number of people attending and the duration of the event.
Factors used for Considering the Venue for an International Conference.


Exhibitions involve the drawing together of corporate leaders and business-minded people for the purposes of viewing products and services of different enterprises and business groups. The E in MICE is sometimes also applied to Events. In such cases it covers corporate events or it could even be sporting events.

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